Keeping abreast of water marketing trends

Spotted in Adelaide, South Australia, this Mount Franklin bottled water billboard is from a campaign supporting breast cancer awareness with a “limited edition” bottle. It sports the line, “Every mouthful helps raise awareness for breast cancer research.” Yes, isn’t cancer sexy! The creators of this campaign are clever but crass.

Thanks, flickr-er photog Janet Leadbeater.

Tagged as: advertising, australia, billboard, bottled water, breast cancer, melbourne, mt. franklin, Water