From the category archives:

Bottled Water

D’ja Ever Wonder How Much PR Flacks Make?

August 13, 2010
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Several news outlets this week alterted us to the premiere of a new video from the International Bottled Water Association, “The Inner Workings of a Bottled Water Plant. Featuring the [...]

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Tap Water is from Heaven, Bottled Water is from Hell

July 2, 2010
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We’ve seen a rash of infographics lately on the evils of bottled water, but www.albinoblacksheep.com stands uncontested as THE BEST one I’ve seen! So guzzle away you bottled water drinkers, [...]

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Step Right Up and Get Your DIY Spring Water Here

June 29, 2010
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So, what if you’re really SOLD on natural spring water but it’s getting a bit embarrassing and un-green to be purchasing those premium disposable hydration modules? Why not get down with Mother [...]

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Bottled Water and Bacteria News: Consider the Source!

May 26, 2010
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A big news flash today! Canadian researchers have discovered that many popular brands of bottled water contain “surprisingly high” levels of heterotrophic bacteria! The researchers presented their study results at [...]

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Bottled Water Brand Heads For the Blue Ocean

April 11, 2010
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Familiar with “Blue Ocean” marketing strategy?” That’s when a business tries to hit the growth and profit jackpot by finding or creating an uncontested market space—in effect, wide-open “Blue Ocean”—rather [...]

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Telepene Water: Gush, Gush, Fizz, Fizz

March 5, 2010
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I hope the gas comes after the gush! From quisnovus on Flickr comes this photo of Telepene, the official water of the Albanian national football team. (Americans: surely you understand [...]

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Moral Mayhem at Vancouver’s Mini-Bars!

February 23, 2010
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Besides the Coca Cola/Dasani concession, where’s the least-likely place we’d expect to find tap water promoted during the Vancouver Olympic frenzy? Hotel mini-bars, you say?
Well, surprise! During the winter games, [...]

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Tap Water, Now Competing in Vancouver

February 22, 2010
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Water utilities and municipalities are finally getting hip to the promotional opportunity that big events can present. From little local festivals to the Olympics, events are a perfect place for [...]

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Bottled Water: Straight to the Heart

February 16, 2010
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Those people who don’t speak Thai (or even total illiterates) can clearly understand the benefits of this bottled water, thanks to the extremely simplified illustration. We heart water! Literally and directly!

Photo thanks [...]

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Water Hill Grammar Lesson

January 24, 2010
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The week we’ve already shown you that spelling matters and today we bring you Water Hill to demonstrate the importance of grammar. Enjoy bottled water from a brand that touts [...]

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