From the category archives:

Bottled Water

Vittel: It Must Be the Water. And the Budget.

January 7, 2010
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Vittel is a brand of bottled mineral water from the northeastern French spa town of the same name. Sounds quaint, but the brand has since 1992 been owned by the not-so-quaint [...]

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Best of 2009: Bottled Water for Pervs

December 31, 2009
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Our favorite global water brand discovered in 2009! I dare you to refresh yourself with this bottle!
We’re taking it easy the last week of the year with reposts of some [...]

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Designer Water is SO Last Year

December 13, 2009
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In 2008 and 2009, Evian partnered with influential international fashion designers Christian Lacroix (2008) and Jean Paul Gaultier (2009) to create limited edition “Prêt-à-Porter” water bottles. (For you non-fashionista [...]

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For No Debris, Choose DMZ

December 10, 2009

Entrepreneurship springs eternal when it comes to bottled water, so we’re only slightly surprised that it is now springing from the Korean Demilitarized Zone. That’s right, DMZ water, extracted from [...]

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Ducks Cheerleader Should Have Ducked

December 1, 2009

Will this water-bottle violence never end? (Our rule: Three observances equals a certified trend! Here’s the first and the second!)
In the latest installment of water bottle as weapon, irate University of Arizona [...]

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Is There Tap Water in a Time Warp?

November 2, 2009

Travelers must get desperately thirsty zipping through the space-time continuum, and one shouldn’t trust the quality of the tap water in a time warp, I’d think. (The “Doctor” character in the famous [...]

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Mysterious Fruits of Water: Lychee Fruit

October 13, 2009

Installment #4! The world’s most esoteric fruits are helping marketers de-commoditize bottled water with mysterious, value-added flavorings.
I shelled out $2.50 just so I could share this Borba Water with Lychee Fruit with you! The lychee [...]

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Spotting Dangerous Predators

September 9, 2009

From the Flickr photostream of www.visitbritian.co.uk, a photo that sets up an interesting analogy on predatory marketing! Is it your “Jaws” devouring that bottled water?

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If I Could Place Ads on a Bottle

September 2, 2009

With demand dropping and prices with it, the bottled water industry needs new business models, and UK-based Soak Media is promoting one tried-and-true idea. Borrowing a page from ad-supported free [...]

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Unpolluted Krapjanka, New Slim Bottle

August 24, 2009

Today, some marginal ThirstyinSuburbia PR for “Blaifa,” a Macedonian entrepreneur well outside of slick Western marketing networks, the force behind an apparently small business with big dreams of riches to be made in [...]

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