From the category archives:

Bottled Water

If I Could Place Ads on a Bottle

September 2, 2009

With demand dropping and prices with it, the bottled water industry needs new business models, and UK-based Soak Media is promoting one tried-and-true idea. Borrowing a page from ad-supported free [...]

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Unpolluted Krapjanka, New Slim Bottle

August 24, 2009

Today, some marginal ThirstyinSuburbia PR for “Blaifa,” a Macedonian entrepreneur well outside of slick Western marketing networks, the force behind an apparently small business with big dreams of riches to be made in [...]

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Still Unaware of Recycling? More Pompous Education

August 20, 2009

It’s bottled water, Nestle, PR Newswire, Facebooktwitterblogwebsitesocialmediaplan, all wrapped into one. It’s brand-new Re-Source(TM) natural spring water, Nestle’s new greener-than-thou entry into the more-environmentally-aware bottled water market. They’re out to [...]

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Another Dirty Deed Blamed on Bottled Water

August 12, 2009

Newsflash! A celeb stoops low and points the finger at everyone’s favorite whipping boy, bottled water! Celebrity gawkers are in a tizzy about photos and video apparently showing an intoxicated [...]

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Saints and Sinners, Drink Up

July 31, 2009

What water do they serve in hell? I’m guessing none. As the bottled water battle degrades into an old-fashioned good-versus-evil struggle, best to hedge your bets like Liquid Salvation brand [...]

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Snapped! School Bottled Beverage Brouhaha

July 21, 2009

A teacher who’s “smarting” and a Mum who’s “sorry”..a sad, crazy tale on how a bottle of “flavored, not fizzy” water (the “wrong type” that violated the school’s “healthy eating [...]

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Evian, The New Fountain of Youth

July 7, 2009

Tough times in the bottled water business call for tough tactics–like selling the age-old quest for eternal youth. Evian’s new ad campaign tells us to “live young (TM)!” Who knew that the [...]

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Secret Water Ingredients?

June 20, 2009

You might think that the ingredients for water are known, but this bottled water spotted in Singapore – Secret Recipe - promises something more mysterious in addition to the standard hydrogen and [...]

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Busted: Felony Possession of Water

June 15, 2009

Sex, drugs, rock ‘n roll, weapons, a-OK, proceed ahead. Water? Contraband, you’re busted! We’re no fan of bottled water, but is it really this high up on the sin and shame-scale [...]

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Astronaut Water: There Are No New Ideas

June 8, 2009

I’m coming to believe that there really are no new ideas! After our flash of Tang-inspiried brilliance regarding astronaut-branded recycled water, Kerry Freek (@CanadianWater on Twitter), Managing Editor of the excellent trade [...]

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