For all the irritation wrought by boorish, intrusive advertising, let’s remember: occasionally advertising offers us some rare, aesthetic delight that stops us in our tracks. Such is the case with this ad for Czech auto manufacturer Škoda featuring experimental Czech musician Petr Spatina....

Water utilities and municipalities are finally getting hip to the promotional opportunity that big events can present. From little local festivals to the Olympics, events are a perfect place for tap water proponents to strut their stuff. Vancouver is getting in the game despite overwhelming competition...

These spots from Nickelodeon Latin American are meant to teach kids “green” behaviors, but people of all ages can certainly delight in their irresistible cuteness. Sadly, I happen to know that people of all ages can learn a few tips from the not-so-elementary lessons! Little green box-guy...

The NoPoPo (No Pollution Power) Battery (japantrendshop.com, US $55) charges with almost any liquid out there, from water to beer to cola to….human urine! Charging the NoPoPo is simple: just suck your liquid of choice up with the syringe, then squeeze it into the battery. Besides being incredibly...

The Frog-O-Sphere™ from Brookstone ($39.95) includes 2 aquatic mini frogs, Living Gravel™ and a bamboo plant. Your new little buddies, the frogs, won’t outgrow the tank. Living Gravel™ acts as a biological filter, converting excess food and waste into a soluble form that can be used by the bamboo...

You know that great idea you had for purifying water? Boy, if only you had some way to get that to market, why, you’d be rich! Actually, your timing might be perfect! Since you live in the age of open collaboration and “crowdsourcing“, maybe, just maybe, your idea is just right for...

Numptee is the charmingly clueless character starring in Yorkshire (UK) Water’s new public education campaign, “Bin it, don’t flush it.” You can’t help but smile at his silly antics though they spotlight a serious problem: sewer blockages and flooding, half of which are...

Part Two: And now, a word from our water sponsors from decades past! We’ve been interrupted by advertising for drinking water for at least a half a century. Following, more of of “the way we were.” Brita Filter Ad from 1989 using the then-relevant “Funny British Guy” marketing tactic. 1986...

And now, a word from our water sponsors from decades past! We’ve been interrupted by advertising for drinking water for at least a half a century. Following, a taste of “the way we were.” 1958 Perrier Party, the only thing missing is the Rat Pack and Vegas imagery. Technically for...

It’s the Thirsty in Suburbia Super Water Flea! Following are 10 hand-picked examples of rare, unusual and weird water-related merch just waiting for your winning bid. (We count the purchase of vintage items towards your recycling/reuse do-gooder ranking!) 1. Brass Dowsing Rods Finds water! Plus...