From the category archives:

Marketing

Charmin circa 1952: A Flowery Sales Pitch

May 15, 2011
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While plowing though some forgotten boxes of ephemera (that’s another story for another day) I came across this vintage newspaper advertisement. Before Mr. Whipple there was this woman: Ms. Particular [...]

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Greenwashed Gifts May Require Strong Soap

December 9, 2010
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While round-about on Black Friday I’ve noticed that the shelves are bulging with “green” products for your giving and receiving delight! However, many of these “green” items fall into a [...]

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Can your iPad do all THIS? I don’t think so!

November 15, 2010
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For all the innovative “pads” already devised, be they iPads, bachelor pads, mouse pads, maxipads, whatever…they all pale in comparison to this, the “Drinking Water Energizer Pad.” In the words [...]

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D’ja Ever Wonder How Much PR Flacks Make?

August 13, 2010
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Several news outlets this week alterted us to the premiere of a new video from the International Bottled Water Association, “The Inner Workings of a Bottled Water Plant. Featuring the [...]

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Party with the Petunias

August 9, 2010
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I’m on vacation right now so I’m coasting instead of posting…but enjoy this entertaining psa from Denver Water from a couple summers ago! Drunk Flowers: Denver Water by Ad Agency: [...]

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No Swill, All Spill: Toyota’s Glass of Water Campaign

July 28, 2010
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Huh? I’ll file “A Glass of  Water” under the latest entry in the bloated category of silly iPhone marketing apps. To participate in this Toyota stunt, you’ll need either a [...]

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Cute swag drops a subtle hint?

June 27, 2010
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At this time last week, I was in Chicago at an annual techy hobnob for water folks, the American Water Works Association’s ACE10. (I was a presenter at a workshop [...]

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Clueless American Football Brutes Chug Crystal Geyser

June 18, 2010
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World Cup fever is everywhere, and excitement for this international marketing sports event is exploding… even in the USA where many don’t “get” the game itself or why it’s “erroneously” [...]

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Big-Time Water Utility Advertising for a Tiny Audience

May 17, 2010
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Looks like our local utility has placed an ad! A full page ad in the newspaper! On Sunday! Too bad almost no one under 50 reads the paper anymore in [...]

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The Next Big Thing: Toilet Tank Billboards

May 4, 2010
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You see just a plain toilet. A visionary entrepreneur, though, sees a new space available to make money with ads. The 15,000+ attendees at the PPAI* Expo in Las Vegas [...]

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