From the category archives:

Marketing

The Value of Water, Explained by Two Grannies

April 7, 2010
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Those witty folks at Yorkshire Water UK are at it again, with time with a kooky campaign centered on two thrifty Grannies. “Edna and Mary” urge us to “Look ‘ow much [...]

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Austin, Beware of the Blob

March 11, 2010

Austin Water Utility demonstrates that slimy, greasy, fatty subject matter can really get the creative juices flowing!  “Stop the Grease Blob” sounds like a band playing at Austin’s SXSW, but is [...]

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A Water Symphony Sings for Skoda

March 1, 2010

For all the irritation wrought by boorish, intrusive advertising, let’s remember: occasionally advertising offers us some rare, aesthetic delight that stops us in our tracks. Such is the case with this ad [...]

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Tap Water, Now Competing in Vancouver

February 22, 2010
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Water utilities and municipalities are finally getting hip to the promotional opportunity that big events can present. From little local festivals to the Olympics, events are a perfect place for [...]

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Speaking the Universal Language of Cute

February 8, 2010

These spots from Nickelodeon Latin American are meant to teach kids “green” behaviors, but people of all ages can certainly delight in their irresistible cuteness. Sadly, I happen to know that people of [...]

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2009 Wet and Wild Water Gift Guide, Part 2

December 8, 2009

The NoPoPo (No Pollution Power) Battery (japantrendshop.com, US $55) charges with almost any liquid out there, from water to beer to cola to….human urine! Charging the NoPoPo is simple: just suck your [...]

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2009 Wet and Wild Water Gift Guide, Part 1

December 7, 2009

The Frog-O-Sphere™ from Brookstone ($39.95) includes 2 aquatic mini frogs, Living Gravel™ and a bamboo plant. Your new little buddies, the frogs, won’t outgrow the tank. Living Gravel™ acts as [...]

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Would-Be Inventors, P&G Wants Your Idea!

November 16, 2009

You know that great idea you had for purifying water? Boy, if only you had some way to get that to market, why, you’d be rich! Actually, your timing might [...]

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Are you a Numptee?

October 1, 2009

Numptee is the charmingly clueless character starring in Yorkshire (UK) Water’s new public education campaign, “Bin it, don’t flush it.” You can’t help but smile at his silly antics though [...]

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Retro Water Advertising Film Fest Part 2

September 29, 2009

Part Two: And now, a word from our water sponsors from decades past! We’ve been interrupted by advertising for drinking water for at least a half a century. Following, more of [...]

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