Posts tagged as:

alcohol

The Visual Water Dictionary: Mixed Liquor

July 22, 2009

We’re workin’ hard to educate the general public on nuances in the world of water language! The Visual Water Dictionary attempts to cut confusion on water words and terminology with easy [...]

Read the full article →

Heavy water or light alcohol?

January 2, 2009

With so many marketing short-cut brand extensions out there, extensions between bottled water and other estabished beverage brands is a natural, but Pabst Blue Ribbon water is a concept I can’t quite [...]

Read the full article →

It’s pure hell in the bottled water biz

December 2, 2008

The bottled water industry is mad as hell and is not going to take it anymore. The Independent (UK) features a detailed story by Martin Hickman on their strategy for [...]

Read the full article →

Old price points get smashed

November 30, 2008

The (UK) Times Online reports today, Supermarkets selling alcohol cheaper than water Research has found that it costs less to quench your thirst with alcohol than bottled water at leading [...]

Read the full article →