Posts tagged as:

brand

Bottled Water Brand Heads For the Blue Ocean

April 11, 2010
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Familiar with “Blue Ocean” marketing strategy?” That’s when a business tries to hit the growth and profit jackpot by finding or creating an uncontested market space—in effect, wide-open “Blue Ocean”—rather [...]

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Saints and Sinners, Drink Up

July 31, 2009

What water do they serve in hell? I’m guessing none. As the bottled water battle degrades into an old-fashioned good-versus-evil struggle, best to hedge your bets like Liquid Salvation brand [...]

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