Posts tagged as:

Marketing

Charmin circa 1952: A Flowery Sales Pitch

May 15, 2011
Thumbnail image for Charmin circa 1952: A Flowery Sales Pitch

While plowing though some forgotten boxes of ephemera (that’s another story for another day) I came across this vintage newspaper advertisement. Before Mr. Whipple there was this woman: Ms. Particular [...]

Read the full article →

Bottled Water Brand Heads For the Blue Ocean

April 11, 2010
Thumbnail image for Bottled Water Brand Heads For the Blue Ocean

Familiar with “Blue Ocean” marketing strategy?” That’s when a business tries to hit the growth and profit jackpot by finding or creating an uncontested market space—in effect, wide-open “Blue Ocean”—rather [...]

Read the full article →

The Value of Water, Explained by Two Grannies

April 7, 2010
Thumbnail image for The Value of Water, Explained by Two Grannies

Those witty folks at Yorkshire Water UK are at it again, with time with a kooky campaign centered on two thrifty Grannies. “Edna and Mary” urge us to “Look ‘ow much [...]

Read the full article →

Are you a Numptee?

October 1, 2009

Numptee is the charmingly clueless character starring in Yorkshire (UK) Water’s new public education campaign, “Bin it, don’t flush it.” You can’t help but smile at his silly antics though [...]

Read the full article →

If I Could Place Ads on a Bottle

September 2, 2009

With demand dropping and prices with it, the bottled water industry needs new business models, and UK-based Soak Media is promoting one tried-and-true idea. Borrowing a page from ad-supported free [...]

Read the full article →

The Benefits of Big: Giant Campaign from RWE

July 24, 2009
Thumbnail image for The Benefits of Big: Giant Campaign from RWE

How can you change your negative image if you’re a often-hated, ginormous European energy company whose sheer size and power terrifies the regular folks? Why not channel that feel-good-about-monsters character, [...]

Read the full article →

Evian, The New Fountain of Youth

July 7, 2009

Tough times in the bottled water business call for tough tactics–like selling the age-old quest for eternal youth. Evian’s new ad campaign tells us to “live young (TM)!” Who knew that the [...]

Read the full article →

WAT-AAH Crock! Parents Completely Abandon Parenting

April 4, 2009

We’re not into the rant-and-complain blog style around here, but this has got to be among the most annoying, grating campaigns and product positionings I’ve ever seen. The ridiculously-named company [...]

Read the full article →

Go Gross: Winning Hearts & Minds with Yuck Appeal

February 16, 2009

One sixth of the world, no access to clean water. 2 million people, dead of waterborne diseases. Every year. Year after year. Blah blah. Why doesn’t everyone get it? Why are relatively [...]

Read the full article →